从外媒报道看刘强东事件之扑朔及京东危机公关之低级错误

昨天刘强东在美国涉嫌性侵一事传遍网络,我们注意到京东于9月2日15:07在其官方微博上发表声明称:

安全经理人 - www.securitymanagers.net
京东反应速度之快,堪称企业危机公关的典范。只是在美国警方尚未宣布调查结果之前就如此肯定是“失实指控”,如果下周警方调查发现不是失实怎么收场呢?从企业危机管理角度而言,这种声明内容很不妥。稳妥的措辞应该是:我们注意到……我们正积极与美国有关方面联络。等待美方的进一步通报。

世界各国主流媒体都报道了这则消息。我们仅以The Guardian和BBC两家的报道为例,来看看美国方面是怎么说的。

The Guardian – Chinese billionaire CEO Richard Liu arrested in US, accused of sexual offence

(https://www.theguardian.com/world/2018/sep/03/richard-liu-qiangdong-arrested-in-us-china)

He was arrested shortly before midnight on Friday and was released just after 4pm on Saturday, according to Hennepin county sheriff’s office. Its website showed Liu was “released pending complaint”. Minneapolis police spokesman John Elder said an investigation was ongoing and declined to provide details of the arrest.

《卫报》说东哥是上周五凌晨被捕的,周六早上4点释放。上文中的”released pending complaint”的意思是“获释等候传唤/控告”,就是说美国警方还在调查中,还没有正式结果和结论。

上文说的Hennepin country sheriff网站地址是:https://www.hennepinsheriff.org/,但我们在该网站没有找到关于东哥的信息。

再来看BBC的报道。

BBC – JD.com head Liu briefly held in US for sexual misconduct

https://www.bbc.com/news/business-45392816

JD.com said Mr Liu, also known as Richard Liu, was falsely accused. Police say the investigation is open.

BBC的口气很明显不同意京东的声明,“京东网称刘先生,又称理查德-刘,遭到不实指控。警方称调查尚未结束。

“We made the decision to release him, that is not indicative of the strength of the evidence,” John Elder, police public information officer, told the BBC.

当地警方公共信息处警官告诉BBC:“我们决定释放他,但这与证据有力程度物管。”

“There is absolutely no restriction on his travel. The understanding is that if we need to get in touch with him, we will be able to do so.”

“他不受旅行限制。但如果我们需要的话,我们就可以联络到他。”

这个警官的口气很微妙,愈发使案件扑朔迷离了。

另一点值得注意的是,不论是the Guardian还是BBC,在报道中都用了criminal sexual conduct(性侵害)一词,而不是sexual harassment(性骚扰).

The Guardian- The billionaire founder and chief executive of Chinese e-commerce firm JD.com, Richard Liu, has been arrested in Minnesota on suspicion of criminal sexual conduct.

BBC – The chief executive of Chinese online retailer JD.com, Liu Qiangdong, was briefly arrested in the US on accusations of criminal sexual conduct.

我们等待警方的调查结果。

*注:我们没有选用网络流传甚广的东哥被警方羁押时的照片,以示我们的中立立场。