10 golden rules for CM in digital age

*These 10 rules are raised by Mike Hatcliffe in his article on the RockDove Solutions blog.

  1. The need for speed
  2. Brands must be authentic in good times and bad
  3. Understanding the new role of “old” media
  4. More collaboration between communications &legal
  5. Employees are one of your most important audiences
  6. Empower the crisis team with digital tools & resources
  7. Data & Analytics can prevent a crisis – and guide the response
  8. Brands must anticipate social, cultural and political issues
  9. The soundbite is even more important
  10. Have an up-to-date crisis plan


Read full article at: What’s missing in our Ten Golden Rules for Crisis Management in the Digital Age?